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Selling Tips in a Down Market

Recently Gary Keller of Keller Williams Realty was on Good Morning America. Here are some excerpts from the show. Great advice for sellers!

New home sales are at an all-time low, and the market isn't expected to recover anytime soon. With the housing market so slow, homeowners who have to sell -- perhaps to move for a job or because of a looming foreclosure -- may not see much interest in their property. If there is interest, buyers may offer considerably less than expected.

It's a tough situation, and it places people under enormous pressure, but it's not impossible.

"Good Morning America" spoke with some of the country's top real estate brokers, including Gary Keller, the author of the best-selling "Shift: How Top Real Estate Agents Tackle Tough Times."

Keller explained how people can sell in a buyer's market.

'Good Buy' Market

"If a seller wants to sell their home and say goodbye to it, the buyer is going to have to perceive it as a good buy," he said.

Keller is the chairman of Keller Williams Realty Inc., one of the largest real estate franchises in North America. He shared some tips for sellers:

1. Don't try to make money. It's counterintuitive for most people, but sellers will do better if they don't ask for too much money. Listing a home at just below what a similar home in the area sold for will increase the odds of closing the deal, he said.

2. Don't be lazy. Even though buyers may be looking for bargains, your home shouldn't look like a warehouse sale. Because presentation matters, sellers should get rid of any accumulated clutter. Take the magnets off the refrigerator, take down photos, open windows and take trinkets off bookshelves, Keller said.

While basic is better, Keller pointed out that some photos may help show a home at its best. For example, Dennis and Josephine Hahn's real estate agent put together a photo album of the couple's New Jersey home during various times of the year. The album showed the home when the flowers were in bloom and when the swimming pool was sparkling.

Don't Neglect Repairs

3. Don't be cheap. Sellers should perform simple renovations and repairs -- from fixing leaky faucets to replacing appliances -- before placing their homes on the market.

Linda Dore, a real estate agent with Re/Max Team 2000 in Chicago, even suggested that sellers conduct a home inspection before listing their property.

"Have your home pre-inspected," she said. "If there are any surprises, deal with it before it hits the market. ... If the buyer finds it, they are going to ask you for a larger credit or they are going to ask for a more expensive repair than you would have to do if it were done beforehand."

4. Be available. Real estate agents across the country tell sellers they need to be available for showings and willing to negotiate prices. Sellers should be able to answer prospective buyers' questions about schools and the neighborhood -- and even the neighbors themselves.

Here Are Some Web-only Extra Tips:

• Because competition is higher in the summer, some agents believe that now is an excellent time to list homes. Also, interest rates are near historic lows and the first-time homebuyer tax credit eligibility ends soon.

• In "Shift," Keller says sellers shouldn't ask for too much money up front. If someone sets an initial sale price that is too high and potential buyers lose interest, it will be that much harder to get them to take a second look -- even if the seller continues to lower the price.

To help you with your home selling needs in Carmel Indiana and the surrounding areas, please contact the Matt Borushko Team of Keller Williams Realty!

10 Home Features Buyers Want

I found this article and thought it was worth posting. It shows what buyers are currently looking for in a home. This is a national list so locally in the Indianapolis area there would be a few changes to the list. For example Main Floor Masters are not nearly as popular in our area yet and basements are very high on the list. Buyers may find this interesting, sellers should look at this list as a home improvement checklist! 

 
Home designers and builders speaking at the recent International Builders Show in Las Vegas say that buyers are seeking cost-effective features and rejecting things that don’t have lasting value.

“It's all about family togetherness – casual living, entertaining and flexible spaces," says Carol Lavender, president of the Lavender Design Group in San Antonio.

Paul Cardis, CEO of Avid Ratings, which conducts an annual survey of buyer preferences, identified these must-haves in new homes:

1. Large kitchens with islands
2. Energy efficiency, including energy-efficient appliances, super insulation, and high-efficiency windows.
3. Home offices
4. Main-floor master suite
5. Outdoor living space
6. Ceiling fans
7. Soaking tub in the master suite and/or an oversize shower with a seating area
8. Stone and brick exteriors rather than stucco or vinyl
9. Community walking paths and playgrounds
10. Two-car garages, but three-car garages are even more desirable

Source: MarketWatch, Steve Kerch (01/30/2010)

10 Big-Impact, Low-Cost Remodeling Projects

 If you are getting your home ready to sell and have limited cash for upgrades? Here are some budget-minded enhancements to make your home stand out

1. Tidy up kitchen cabinets.

"Potential buyers do open kitchen cabinets and look inside," says Morrissey. "Home owners can add rollout organizing trays so when buyers peek in, they feel like there’s lots of room for their stuff."

2. Add or replace tile.

"By retiling very inexpensively, you make a room look way cleaner that it was," says Javier Zuluaga, owner of Home Repairs and Remodeling LLC in Tempe, Ariz. "Every city has stores that offer $1 to $2 tile, so home owners have to pay only for the low-cost tile and labor to replace a dated backsplash or add a new one. We also use inexpensive tile to upgrade bathrooms."

 

3. Add a breakfast bar.

When a wall separates a kitchen from a family room, suggest cutting out an opening to create a breakfast bar. "In one home, there was a cutout in the wall between the kitchen and living room," explains Matthew Quinn, a sales associate at Quinn’s Realty & Estate Services in Falls Church, Va., who handles estate and real estate sales for family members whose loved ones have passed away. "We left the structure of the cutout, added an oversized granite breakfast bar, and put chairs in front of it. That cost about $600."

 4. Install granite tile instead of a slab.

"Everybody is hot for granite kitchen countertops, but that can be a $5,000 upgrade," says John Wilder, a general contractor and owner of Fence and Deck Doctor in New Castle, Ind. "Instead, home owners can put in 12-inch granite tiles for about $300 in materials and get very high impact for little money."

 5. Freshen up a bathroom without retiling.

"With a dated bathroom, I recommend putting in a new medicine cabinet for $100 to $150, light fixtures for about $100, a faucet for $50 to $75, and a vanity for $200 to $300," says Wilder. "And instead of replacing the tile, the existing grout can be lightly scraped and regrouted, which leaves a haze that can be buffed out and will make the tile look brand new. Also install glass shower doors. A French door adds a lot of panache and elegance for $250, and people will notice the door, not the tile. With all that, you’ve done a bathroom remodel for $1,000 to $2,000."

 6. Freshen up the basement.

"If home owners have cement block or poured concrete walls in the basement, suggest they have a contractor fill in cracks with hydraulic cement and then paint with waterproofing paint," recommends Wilder. "They can then add a top coat to add color. They can also paint the basement floor with a good floor paint, which spiffs it up. The basement may not be finished, but it’s no longer a damp dungeon."

 7. Add a room.

Look for large spaces that can be enclosed to create a new bedroom for just the price of creating a wall. "One time, we closed off a half-wall to an office and added a door to the other side of the room, thus creating another bedroom," says Quinn. "That $400 procedure, which took a contractor one day, netted about $40,000 in the sales price." Zuluaga has also added bedrooms inexpensively. "In a two-bedroom house, there was an archway that led to a third room that was used as a den," he explains. "It had a dry bar where there would have been a closet, so we took out the dry bar and created a closet so the owners had a third bedroom."

 8. Spruce up cabinet fronts.

Suggest home owners update tired-looking kitchen cabinets. Reconditioning is the least expensive move for under $1,000. "If the wood is starting to look shabby from use or contaminants in the air, we take out the nicks and scratches, recondition it with oil, and put new hardware on," explains Heidi Morrissey, vice president of marketing and sales at Kitchen Tune-Up in Aberdeen, S.D. For $1,500 to $4,000, owners can replace the cabinet doors and drawer fronts, and for $4,000 to $12,000, they can have all the cabinets refaced. "With refacing, owners can change the color of the cabinets by replacing the door and having a new skin put on the boxes," says Morrissey. "If they have oak cabinets today, they can have cherry the next day."

 9. Replace light fixtures.

"In a foyer and in bathrooms and kitchens," says Wilder, "replacing overhead light fixtures provides a lot of pop for a little money." If the kitchen has track lighting, Zuluaga suggests the home owner spend $450 to $600 to have an electrician replace it with recessed canned lights on a dimmer switch to add ambience. For about $700, Zuluaga also suggests installing pendant lights over a kitchen island or peninsula.

 10. Tech-up the garage.

"Sometimes we replace the garage door opener with a remote touchpad entry system," says Zuluaga. "That costs about $425 and makes it look like a high-end system."

Looking for more seller tips? Check out our seller tips at www.realestateproindy.com . The Borushko Team of Keller Williams Realty is available to answer any questions you may have about selling your home in the Indianapolis Area!

12 Reasons to List Your Home This Holiday Season

One of the most frequent objections I hear during listing appointments this time of year are the Holidays. Holidays don't need to stand in the way and can actually be a great time to sell a home. Here are 12 benefits to selling your home this holiday season.

12. By selling now, you may have an opportunity to be a non-contingent buyer during the spring, when many morehouses are on the market for less money! This will allow you to sell high and buy low!

11. You can sell now for more money and we will negotiate for a delayed closing or extended occupancy until early next year

10. Even though your house will be on the market, you still have the option to restrict showings during the six or seven days around the holidays

9. January is traditionally the month for employees to start new jobs. Since transferees cannot wait until spring to buy, you need to be on the market during the holidays to capture that market

8. Some people must buy before the end of the year for tax reasons.

7. Buyers have more time to look for a home during the holidays than during the regular work week.

6. Buyers are more emotional during the holidays, so they are more likely to pay your price!

5. Houses show better when decorated for the holidays!

4. Since the supply of listings will dramatically increase in January or February, there will be less demand for your particular home. Less demand means more money for you!

3. Serious buyers have fewer houses to choose from during the holidays and less competition means more money for you!

2. In many areas the first time buyer tax credit has actually created a shortage of homes in certain price ranges which is causing a noticable increase in sales prices right now. This means more money for those who act now!

1. People who look for homes during the holidays are more serious buyers!

 

If you are considering selling your home in Carmel, Fishers, Noblesville, or the north side of Indy, call the Borushko Team to get the facts on the real estate market in your area today!

                    

The Matt Borushko Team - Carmel Indiana Real Estate

Keller Williams Realty

Certified Distressed Property Expert

www.realestateproindy.com

317-843-8739

Contact Information

Photo of The Borushko Team Real Estate
The Borushko Team
Keller Williams Realty
14300 Clay Terrace Blvd Suite 204
Carmel IN 46032
Phone: 317-843-8739
Fax: 317-846-5959